Market Assessment & Product Positioning

Understanding the market and market trends is fundamental to a successful outcome.

Espansivo can help you gain the information you need to make informed business decisions and ensure your product is positioned in the market to best effect.

• Market assessment – key players, market size, segmentation, opportunities
• Market trend analysis – key drivers and impact of new developments
• Identifying and quantification of opportunities and risks
• Market testing, including discussions with prospective customers

Competitive Analysis

Understanding the competitive landscape is critical to success.

Espansivo can help you assess not only the products currently on the market, but also the likely future products, based on an analysis of the competitors strategy.

• Detailed analysis of key competitors, their products, strengths and weaknesses, and strategies
• Competitor analysis / competitive positioning
• Impartial analysis